About AssetCues
A New Way to See Every Asset
Who We Are
Our Mission
What We Do
Real-Time Asset Tracking
Leverage RFID, GPS, IoT, and RTLS technologies to gain instant visibility into asset locations and status across your entire organization.
AI Driven Analytics
Use AI-powered insights to detect anomalies, predict asset risks, optimize utilization, and support faster, data-driven decisions across your organization.
Our Core Values
Accurate Records
Accurate, reliable, simple solutions that drive operational efficiency
Data Security
Secure, real-time data synchronization with enterprise-grade protection
Infinity
Enduring relationships, constant innovation, and commitment without limits
Our Growth Story
Built domain expertise through 5 years of enterprise asset services.
AssetCues formally incorporated.
First enterprise implementation delivered.
Launched the AssetCues mobile app.
Crossed 1 million assets tracked.
Opened first global office in the UAE.
Surpassed 100 enterprise customers.
Expanded operations to the USA.
Launched AssetCues 2.0.
Reached 10 million assets tracked.
A Personal Message From Our CEO
CA Falgun Shah
Dear Clients and Partners,
The Beginning
When we started AssetCues back in 2015, I had one clear belief: managing enterprise assets shouldn’t be as complicated and frustrating as it often felt. I had seen firsthand how teams spent endless hours reconciling spreadsheets, searching for missing equipment, and struggling through audits that should have been far simpler. I knew there had to be a better way—and that belief became the foundation of AssetCues.
Our Impact
Over the years, I’ve had the privilege of watching that idea grow into something far bigger than I ever imagined. Seeing organizations shift from manual, error-prone processes to effortless, intelligence-driven asset management has been incredibly meaningful to me. What truly drives me is the people behind this journey—the talented team that brings passion to every feature we design, and the customers who trust us with systems that keep their businesses running every day.
"We're embracing emerging technologies—IoT, real-time intelligence, advanced analytics—not because they sound impressive, but because they genuinely make life easier for the people managing assets on the ground."
Looking Forward
As I look ahead, I’m more excited than ever about where asset management is heading. Our focus has never been “innovation for innovation’s sake”—it’s always been about solving real problems, reducing effort, and giving teams the confidence that every asset is accounted for and optimized. I’m proud of how far we’ve come, but even more energized by what’s next. We will continue to build solutions that are reliable, practical, and future-ready—helping you safeguard your investments, stay compliant, and unlock greater value from every asset you manage.
Warm regards,
Falgun Shah
Founder & CEO, AssetCues
Trusted by Leaders, Built for Scale
Happy
Users
Million Assets
Tracked
Years of
Experience
Countries,
where used
Industry Recognition & Certifications
