Digital Marketing Executive

  • Marketing & Growth
  • Full Time
  • Pune

Responsibilities

Role Summary

What we are Looking for

  • 1–3 years of experience in digital marketing, SEO, or social media execution; local-service experience is preferred.
  • Graduate in any discipline; BBA, BMS, B.Com, or Mass Communication preferred.
  • Hands-on experience with Google Business Profile, Google Search Console, Google Analytics, and Meta Business Suite.
  • Strong understanding of local SEO, on-page SEO, keyword research, and content optimisation.
  • Comfortable using MS Excel/Google Sheets, Canva, WhatsApp Business, and social scheduling tools.
  • Good written English with the ability to create clear customer-facing content, listing descriptions, and review responses.
  • Execution-focused, consistent, and comfortable with regular optimisation and reporting.
  • Data-driven and organised, with strong follow-up and documentation skills.

Eligibility Criteria

Experience & Skills

  • Manage and optimise the Google Business Profile, including categories, services, service areas, business hours, Q&A, photos, and regular posts.
  • Manage Google reviews by requesting, tracking, and responding to reviews while maintaining consistent review activity.
  • Execute local SEO across Pune, Mumbai, and nearby locations, including location pages, local keywords, NAP consistency, geo-relevant content, and local citations.
  • Manage on-page SEO including page titles, meta descriptions, headings, image alt text, internal linking, page speed, and indexing.
  • Plan and publish blogs and guide content based on monthly keyword plans and optimise underperforming website pages.
  • Create, claim, verify, and maintain business listings and directory profiles with consistent brand and contact information.
  • Monitor SEO rankings, website traffic, Google Business Profile insights, and enquiry sources using Google Search Console, Google Analytics, and rank-tracking tools.
  • Schedule and publish content across Instagram, Facebook, and YouTube, while maintaining the content calendar.
  • Support Google Ads and Meta Ads campaigns through audience setup, creative briefs, budget monitoring, and lead-quality feedback.
  • Track enquiries from calls, WhatsApp, website forms, Instagram DMs, and listing platforms and ensure they are recorded in the CRM and followed up.
  • Prepare weekly performance reports covering enquiries, enquiry sources, cost per enquiry, conversions, and ranking movements.

Alternatively Contact

humancapital@assetcues.com

Ready for your next big move. Join AssetCues