Outbound Marketing Executive

  • Marketing
  • Full Time
  • Pune

Responsibilities

Role Summary

What We’re Looking For

  • 2+ years of experience in B2B outbound marketing, demand generation, sales development, or lead generation, preferably in SaaS or enterprise software.
  • Experience managing outbound campaigns from start to finish, including researching target accounts and decision-makers, building lead lists, setting up outreach sequences, launching campaigns, monitoring results, and improving performance.
  • A good understanding of email and LinkedIn outreach, personalization, campaign automation, CRM workflows, and the tools used to run effective outbound campaigns.
  • Comfortable working with modern outbound and AI tools, using AI to make research, list building, personalization, data enrichment, and campaign analysis more efficient.
  • Strong attention to detail when working with lead data, campaign setup, personalization, deliverability, and CRM records.
  • A data-driven and experiment-focused approach, with the ability to track campaign performance, run A/B tests, understand what is working or not, and make meaningful improvements.
  • Someone who takes ownership and is comfortable managing an entire marketing channel rather than handling only individual tasks.
  • Strong written English and the ability to communicate clearly in a professional, enterprise-focused environment.
  • A graduate degree is required, while a degree or certification in Marketing is an advantage.
  • Exposure to finance, IT, or audit personas, as well as experience working with international markets such as the GCC or USA, is a strong plus.

Eligibility Criteria

Experience & Skills

  • Manage the complete B2B outbound campaign lifecycle, from research and planning to setup, automation, launch, monitoring, reporting, and optimization.
  • Research target accounts, decision-makers, buyer personas, industries, pain points, and relevant channels for focused campaigns.
  • Build, verify, and maintain accurate lead databases through contact research, email verification, deduplication, and data hygiene.
  • Create and manage multi-touch email and LinkedIn outreach sequences with personalization, follow-ups, timing, and messaging.
  • Manage outbound tools, CRM workflows, automation, and email deliverability, including domain/mailbox health, bounce management, and suppression lists.
  • Use AI for prospect research, list enrichment, personalization, copy variations, data cleaning, and campaign analysis while verifying outputs for accuracy.
  • Evaluate outbound tools and recommend improvements to enhance campaign quality, efficiency, and results.
  • Monitor opens, replies, positive replies, bounce rates, and meetings booked; identify gaps and opportunities for improvement.
  • Conduct A/B tests on subject lines, messaging, sequence length, and cadence, and apply learnings across campaigns.
  • Route positive responses to the sales team, maintain accurate CRM records, and follow through until the lead is picked up.
  • Prepare weekly performance reports covering key metrics, insights, and actionable next steps.
  • Maintain campaign documentation, including sequences, target lists, approvals, and performance history.
  • Follow the required approval process and launch campaigns only after Marketing Lead approval.
  • Apply strong attention to detail, analytical thinking, data-driven decision-making, and professional written English.
  • Demonstrate hands-on experience with B2B cold email and LinkedIn outreach, multi-touch sequence design, outbound copy, and account/decision-maker selection.
  • Learn and effectively use outbound, CRM, automation, analytics, and AI tools across the technology stack.
  • Maintain strong email deliverability and list hygiene, including verification, deduplication, catch-all handling, and suppression management.
  • Turn campaign data into clear insights and practical recommendations, not just status updates.

Alternatively Contact

humancapital@assetcues.com

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